Enterprises Look to Mobile Operators
BARCELONA — An independent survey by Tango Networks(tm) of 300 European
enterprises, investigating enterprise attitudes towards fixed mobile
convergence, has revealed some surprising findings. Despite operators
showing little interest in the enterprise market over the last few
years, 34% of enterprises consider mobile operators to be their “natural
choice” when it comes to FMC implementation.
Conventional industry thinking suggests that the enterprise market
opportunity has passed mobile operators by, with the fixed telecom
equipment providers in pole position to capture FMC business. However,
Tango Networks’ survey findings reveal that 52% of European enterprises
believe mobile operators are capable of delivering an effective FMC
solution; a further 31% are undecided. Only 17% of enterprises have
written mobile operators off completely.
“This survey sends a clear message from the enterprise to mobile
operators - when it comes to FMC, the door is wide open,” said Alastair
Westgarth, CEO at Tango Networks. “But too often, operators are focused
on services targeting the saturated consumer markets. Amazingly, only a
tiny percentage of sessions at Mobile World Congress will focus on the
enterprise.”
“A staggering 71% of European enterprises with more than 3,000 employees
consider FMC valuable to their organisations. Around 41% of these
larger organisations are either in the early stages or have yet to
commence FMC adoption. This is a wonderful opportunity for mobile
operators to capitalise on, focusing on their enterprise customers and
significantly growing their enterprise revenue streams,” continued
Westgarth.
Only 7% of enterprises felt that mobile operators lacked understanding
of their needs and a mere 5% questioned their reputation in delivering
FMC.
“Mobile operators are pushing at an open door when it comes to impacting
the enterprise FMC market,” added Westgarth. “They are clearly
recognised and respected as being key enterprise players. All they need
now is an FMC technology offering such as the Tango Abrazo(tm) that
brings all the functionality of enterprise PBXs to the mobile phone - a
complete one-number, one-handset enterprise mobility solution.”
Tango Networks Inc.
