BELLEVUE, Wash. — IceBreaker, Inc., a pioneer in mobile social software, announced today that the company secured $7.2 million in financing co-led by Frazier Technology Ventures, a leading Pacific Northwest venture firm with highly relevant entrepreneurial and mobile operating experience, and existing investor Lightspeed Venture Partners, one of Silicon Valley’s leading early stage venture firms. IceBreaker will use the funds to drive consumer marketing, new product development and expansion of its Beijing research and development office.

Crush or Flush(TM) is the premier mobile social networking application from IceBreaker that provides an easy way to flirt, chat and meet real people with similar interests in their area — from their cell phone or PC.

“It’s a pleasure to reinvest in IceBreaker,” said Jake Seid, General Partner of Lightspeed Venture Partners. “Since the last round of funding, the company successfully brought Crush or Flush to market proving that there’s pent up demand for connecting people through the world’s most ubiquitous device.”

With a growing and active member base, Crush or Flush reached 20 million monthly page views and more than 150,000 registered mobile members 120 days after launch. Nearly 100 percent of members visit the service through their cell phones, with members using the service on average of two times per week.

“We’re excited about Crush or Flush’s rapid customer traction,” said Peter Zaballos, Vice President at Frazier Technology Ventures. “IceBreaker’s platform-approach to delivering easy to use and engaging mobile solutions positions the company powerfully in the mobile social software market.”

“It’s thrilling to see Crush or Flush being adopted so quickly as a mobile offering on some of North America’s leading carrier and operator decks,” said Michael Robinson, CEO of IceBreaker, Inc. “With an average of 20 minutes per session, Crush or Flush drives data usage and revenue for our partners, and builds a stable fast growing community for members.”

IceBreaker Inc.

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